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Designer's Phylosophy

Each creative designer should have a special style that characterizes his artistic dogma.

During the formation of his artistic personality, Ehab Ezzat relied upon three elements contained into two main pivots, in order to realize his Interior Architecture projects.

First Pivot: The scientific-functional side

The designer's tendency in distinguishing between functionality (based entirely on the scientific side), and aesthetics (resulting from the functionality's success in planning a project) is the first of the three above-mentioned elements.
In order to support this tendency, the Designer made use of his Master Degree and PhD researches and created a database system capable to analyze the sequence of ideas coming up from studying a project (project analysis). Whenever needed, the Interior Architect can be thus provided with all necessary information to carry out a successful project from the functional side. car as could be happened for more than.

Second Pivot: The creative side of the representation

It includes the second and the third element.The second element is the Designer's tendency towards the use of the three-dimensioned curved line (Wave) which adds a fourth dimension to the design: the dynamic sense. The third element is the use of the embedded illumination in the realization of commercial projects and their facades.
This satisfies some conceptual and functional purposes, such as:

  • Adding a fifth dimension to the design, able to offer new elements to the designer so as to increase his creative ability.
  • Capturing the attention of the consumer to the commercial project.
  • Turning a flat and dim commercial area into a piece of art subliming the aesthetic sense.
  • Solving some aesthetic and functional problems.


What We Do

Franchise Design

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Restaurants Design

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Hospitality Design

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Residential Design

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Corporate Design

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Commercial Design

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Our Process

  • Meet & Agree
  • Idea & Concept
  • Design & Create
  • Build & Install
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Our Team

Eng. Ahmed Hussein

Projects Manager

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Eng. Ayman Omar

Development Manager

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Eng Vivian George

Architect

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Eng. Mina Ibrahim

Senior Architect

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Projects

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Contact Info

14 A Alorouba st., Heliopolis, Cairo, Egypt. Phone:(+2) 02 26901430 Fax:(+2) 02 26901430 Email:info@metadconcepts.com Website:www.metadconcepts.com OpenSunday to Thursday from 09:00 AM to 05:30 PM GMT+2